“More effective research means better decisions”
Why Is Market Research An Investment?...

In my research experience from 2005 in Cambodia, I met a lot of local business owners and marketing managers to talk about their research needs. Many times, I heard them say they d

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Market research makes for tasty results in new res... 06-Aug, 2018

A recent article in the Phnom Penh Post shows how just a little basic market res...

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What is Mystery Shopping?... 23-Aug, 2018

The term Mystery Shopping is not often heard amongst business or marketing peopl...

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Secondary data sources available in Cambodia... 12-Apr, 2018

  “It’s not easy (or maybe not POSSIBLE) to get secondary data...

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Get your information objectives straight... 19-Mar, 2018

  “If you are not sure where you are going, the trip could take long...

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Introducing the most misunderstood and misused ter... 19-Mar, 2018

Perhaps no advertising term has been so indiscriminately and consistently (yes, ...

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Avoid interviewer bias... 15-Mar, 2018

  “You can’t just ask the right questions. You have to HEAR th...

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Thinking about a start up or entering a new market... 15-Mar, 2018

Don’t dive in without doing at  least “some” market ...

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