“If you are not sure where you are going, the trip could take longer and cost more to get there.”
Setting realistic objectives for the research is crucial for any project’s success. If clients are not clear what they want to ultimately achieve and how they plan to use the researched information to get there, there are likely to be problems and disappointment.
From our experience in the Cambodia market, we have seen some clients overload a study with too many or some not clearly defined objectives. This leads to changes in methodology, fieldwork delays and vague or confused results.
Changing or adding objectives can have a number of negative impacts:
At Leverage Research Solutions we help clients develop research objectives that are specific and SMART. We help them do this by working very closely with them in the front-end project design stage. And after that, we manage the project and keep them informed and involved all the way through the back-end analysis and final reporting.