“More effective research means better decisions”

Our team has extensive expertise in market research and data collection for various sectors from both urban and rural markets throughout Cambodia. Importantly, they all have professional passion to provide the best quality data and analysis services.

We are proud of our in-depth market knowledge that enables us to design more effective research to give clients better results for better decisions for marketing success.

Mr. Mike Hensgen - Managing Partner 

Mike is a 30+ year veteran marketing professional with an extensive career in executive management with international corporations, transnational advertising agencies and successful startups.

An American expat with over 15 years, living and working in Southeast Asia, previously in Bangkok, Thailand, and now in Phnom Penh, Cambodia, he loves his adopted part of the world and its people.

His marketing and research background ranges from large scale global projects like the Texaco/Caltex Olympic sponsorship program down to retail promotion and operations research at the local store level.

His skillsets range across both products and services B2C and B2B markets. And he brings a unique combination of understanding the role of market research in its direct application for sales and broader marketing success.

Mike blogs about leveraging brands at http://www.SMEBrandLeverage.wordpress.com 

Mr. Phoung Vuthy - Managing Partner

Vuthy is a professional market researcher and has more than 18 years experience in market research and project management. He was a founding member and director of one of the top research companies in Cambodia for almost 8 years. 

He has extensive experiences in market research, project management and managing teams to carry out both quantitative and qualitative projects. He has worked on a broad range of sectors in Cambodia including banking and finance, telecommunication, construction, health care, FMCG, agriculture and media.

Vuthy is also the founder of Market Research Club (MRC) which is an active community of market research and other marketing professionals, who come together to share their learning and shared interests for their mutual benefits and career advancement.

Mr. Hemant Padhye - Insight Consultant

Hemant brings along close to 20+ years of rich experience in Business to Business and Quantitative research methods. He has previously worked in agencies like Nielsen India, Indica, and Ipsos in India. 

He has extensive experience in projects ranging from Demand Estimation for Industrial Products, Brand tracking, U&A, Product testing, Concept Testing, Dealer & Customer Satisfaction, NPS.

He worked as Head – Market Insight & Intelligence at Pidilite Industries Ltd, for 7 years till Nov. 2017.

His last assignment was as Director, Vox Populi Research & Consultancy Pvt. Ltd. where he worked for 5 months.

Ms. Puneeta Mathur - Digital Research Expert

In her recent 5 year stint with Nielsen as Director, she led the digital and social media team for North India for research solutions spanning digital analytics and measurement, social media listening and monitoring, brand health tracking, online campaign effectiveness measurement.

Past organisations worked with include DDB India, Contract (JWT) India, Integer (Dallas, USA) and The Smart Cube (India).

Client/brand portfolio includes Reckitt Benckiser, GSK, Pepsi, Johnson&Johnson, Samsung, Whirlpool, Nokia, Google, Yahoo, Godrej, McDonald's, Nestle, MagicBricks.com (India's leading real estate portal), Naukri.com (India's leading job portal), Jabong.com (India's leading fashion ecommerce portal) and Goibibo.com (India’s leading travel portal) and Unicef.

Puneeta is a yoga and health food enthusiast who loves to travel.